Regional Sales Manager (m/f/d) – Asia Pacific

SCHMOLL ASIA PACIFIC is an international machinery company, serving the electronics industry, with its manufacturing plant in Germany. With approximately 500 employees in Germany and 300 employees across Asia, we generate annual revenues of around EUR 150 million. As part of our geographical expansion and to support our continued growth in the Asian market, we are looking for qualified professionals to join our operations in China.

Regional Sales Manager (m/f/d) – Asia Pacific
Guangdong, China | Reporting to: Group CSO

Position Purpose

The Regional Sales Manager – Asia Pacific reports directly to the Group CSO and supports execution of the company's sales strategy throughout Asia Pacific.
The position coordinates regional sales activities, supports customers and sales representatives and, manages opportunities, forecasts, and commercial follow-up activities.
The role acts as an interface between customers, Sales, Product Management, Engineering, and Service to ensure successful execution throughout the sales cycle.
The Regional Sales Manager takes ownership of daily regional sales operations, allowing the Group CSO to focus on strategic business development, key accounts, and long-term growth initiatives.

Sales Operations & Customer Support

• Serve as the primary contact for regional sales inquiries and daily customer requests.
• Support customers and sales representatives throughout the complete sales cycle.
• Coordinate quotation preparation, pricing reviews, and commercial proposals.
• Ensure timely follow-up on customer requests, opportunities, and open action items.
• Monitor and support contract negotiations in alignment with company policies.

Regional Sales Coordination

• Support and coordinate regional sales activities across Asia.
• Act as the first point of escalation for daily sales issues and customer concerns.
• Organize regular sales reviews and pipeline meetings.
• Facilitate communication between customers and internal departments.
• Ensure consistent implementation of corporate sales processes.

Business Development

• Support development of strategic accounts within the region.
• Assist the CSO in market expansion initiatives.
• Maintain strong relationships with existing customers and partners.

Forecasting & Reporting

• Maintain accurate sales forecasts and opportunity pipelines.
• Track order intake, revenue development, and market trends.
• Prepare regular management reports and sales performance updates.
• Support annual budgeting and sales planning exercises.

Project & Delivery Coordination

• Coordinate with Operations, Engineering, and Service departments to ensure smooth project execution.
• Monitor key customer projects and delivery schedules.
• Support customers during machine delivery, acceptance, and ramp-up phases.
• Facilitate resolution of commercial and logistical challenges.

Team Support & Leadership

• Provide guidance and support to local sales representatives and agents.
• Promote collaboration across countries and sales territories.
• Support training and development of sales personnel.
• Foster a customer-focused and solution-oriented culture.

Key Performance Indicators (KPIs)

• Regional order intake
• Forecast accuracy
• Customer satisfaction
• Quotation response time
• Strategic account growth
• On-time completion of sales actions and follow-ups

• Bachelor's degree in business, engineering, marketing, or related field
• Minimum 5 years of experience in B2B technical sales
• Experience in PCB, electronics manufacturing, capital equipment, or industrial machinery
• Strong commercial understanding and negotiation skills
• Excellent communication skills
• International and multicultural experience
• Strong business English; German language skills preferred
• Willingness to travel within Asia and periodically to Germany

Industry Experience

Extensive experience in the PCB manufacturing equipment industry, with a strong background in mechanical PCB drilling and/or routing machinery. Experience working with equipment from leading manufacturers such as Via Mechanics, SCHMOLL, Suzhou Vega Technology, Han's Laser, Ta Liang Technology, Tongtai, Posalux, or comparable manufacturers is highly preferred.

Candidates from leading PCB manufacturers with substantial experience in drilling/routing technology, process engineering, equipment benchmarking, equipment evaluation, or capital equipment selection will also be considered.

Leadership Competencies

• Customer focus
• Commercial expertise
• Leadership without direct authority
• Problem solving
• Cross-functional coordination
• Negotiation skills
• Strategic thinking
• Results orientation
• Communication and relationship building

Success in the Role

The Regional Sales Manager becomes the primary operational sales contact within the region, managing daily sales activities and customer interactions while escalating strategic, high-value, or exceptional topics to the Group CSO.

The position provides a development path toward broader regional sales leadership responsibility, based on performance and organizational growth.

• Regional sales management position within an established international machinery group
• Direct interaction with leading PCB manufacturers and electronics industry customers
• Close cooperation with teams in Germany and Asia
• A competitive salary package with 13-month salary and a performance-based incentive package with 30 days annual leave
• Relocation support, apartment, company car and return premium economy flights to your home country
• A structured onboarding and technology transfer program in both Germany and Asia, giving you a comprehensive understanding of our technologies, products, customers, and organization
• Long-term career development opportunities within the Asian organization